We aspire to be the Middle East’s leading bank and be ranked among the world’s top 500 corporations driven by five core philosophies and principles:
• Customer is the essence of the bank - We shall always remain a fully customer-focused bank and consider our clients to be our biggest asset. We promise to serve all people regardless of their faith, color or nationality based on our moral and human beliefs. We pledge to be the best bank for our customers, assisting them to grow both domestically and internationally, enabling businesses to thrive and helping people to accomplish their dreams and achieve their aspirations.
• Add value to our stakeholders - We aim to realize high returns and further prosperity for our stakeholders by assuring a continuous and sustainable long-term growth for the bank.
• Innovation and evolution – We strive to continuously innovate our products and services based on the most advanced technologies and relentlessly evolve and raise the bar with respect to the increasingly sophisticated financial needs of our retail and institutional clients.
• Protect the environment – We remain committed to fulfilling our social responsibilities and confront social concerns by trusting our rich corporate culture, fundamental values and beliefs.
• Create positive economic impact in our communities – We are conscious and proud of our Persian roots while remaining devoted to a global perspective. We are committed to playing an active role in the growth of the Iranian national economy and contributing to the advancement of every community in which we are present.
Our primary objective is to be the best provider of financial services for our customers while realizing high returns and further prosperity for our stakeholders by assuring a continuous and sustainable long-term growth for the bank.